Case Statement for The Philadelphia Collaborative for Health Equity
A compelling appeal for a city in need
Jefferson Health launched the Philadelphia Collaborative for Health Equity (P-CHE) to address health disparities in Philadelphia, the poorest and unhealthiest big city in America. The P-CHE Case Statement was developed to communicate the goals, challenges, and impact of this initiative, aimed at garnering support from benefactors and stakeholders.
The problem
Communicating the complex and multifaceted challenges of health equity in Philadelphia to potential supporters was essential for gaining the necessary funding and partnership for P-CHE.
The goal
Create a compelling, informative, and visually appealing document that effectively conveys the mission and needs of the Philadelphia Collaborative for Health Equity.
The audience
Potential benefactors, stakeholders, and community leaders invested in improving healthcare access and outcomes in Philadelphia.
The process
01 - Write
I crafted the entire text of the case Statement, focusing on a clear and persuasive narrative that highlighted the urgency of the issue, Jefferson Health's commitment, and the potential impact of the collaborative effort.
02 - Design
I designed the layout and visual elements. This included creating graphs, charts, and infographics to illustrate key statistics and concepts, as well as designing the overall aesthetic to ensure the document was engaging and easy to navigate.
03 - Revision
The document underwent multiple rounds of review and feedback from the Jefferson Health team to ensure accuracy, clarity, and alignment with organizational goals.
04 - Finalization
The final version was polished, ensuring both the written content and design were cohesive and compelling. It was then prepared for distribution to potential benefactors and stakeholders.
The Solution
The case statement provided a detailed and visually engaging overview of the Philadelphia Collaborative for Health Equity, explaining the challenges, goals, and the crucial role of benefactor support in achieving health equity in Philadelphia.
The case statement has been instrumental in raising awareness about the health disparities in Philadelphia and has helped in securing partnerships and funding to support the P-CHE initiative.
Reflection
Challenges
Complex Subject Matter: Condensing a wide array of complex health issues and solutions into a concise and readable format was challenging.
Graphic Design Integration: Ensuring that the visual elements complemented and enhanced the written content required careful planning and execution.
Lessons learned
Effective Communication: Clear, persuasive writing and compelling visual design are both crucial in effectively communicating complex issues.
Collaborative Review Process: Engaging with stakeholders throughout the development process ensures that the final product meets the needs and expectations of the organization.