Zack Worsham

Web Content Designer

CrowdStrike

Remote, USA

Aug 2022 — Present

My impact

• Pioneered the use of generative AI for marketing content creation and implementation.

• Increased visitor sign-up conversion by 64.9% for cloud security.

• Achieved 1500% increase in session rate on CrowdStrike's Federal Government page.

• Authored a web content design system, improving user experience and streamlining operational efficiency.

• Spearheaded conversational design for a successful Super Bowl campaign.

• Optimized user journeys through strategic, user-research-informed content design.

• Fostered cross-functional collaboration, ensuring content and design aligned with user needs and marketing goals.

• Partnered with SEO experts to enhance web content visibility and search rankings.

UX Writer

Vanguard

Feb 2021 — Aug 2022

My impact

• Accelerated adoption of Vanguard's Personal Advisor Services through a streamlined digital onboarding experience.

• Established a unified content style guide in collaboration with the UX Content Strategy team.

• Crafted inclusive, user-centric content for a diverse audience.

• Streamlined content processes and created a more unified experience.

• Ensured compliance with financial regulations through close collaboration with the legal department.

• Shaped the evolution of Vanguard's brand voice, tone, and UX guidelines.

Content Strategist

Roundtrip

Philadelphia, PA

Jun 2019 — Oct 2020

My impact

• Revamped the design of Roundtrip's resources page from concept to launch.

• Established a cohesive brand voice through the development of Roundtrip's foundational content style guide.

• Crafted a full range of content, from UI copy to in-depth white papers.

• Boosted brand visibility by 52% through integrated social media and SEO strategies.

• Cultivated strong client relationships and effectively communicated Roundtrip's value proposition.

• Collaborated with external agencies and vendors on website design and public relations initiatives.

• Increased marketing efficiency by implementing an Agile methodology for the team.

Communications Designer and Writer, Strategic Communications

Jefferson Health

Oct 2017 — Jun 2019

My impact

• Secured six-figure donations through compelling philanthropic magazine design and execution.

• Partnered with senior leadership to translate strategic vision into impactful content and design.

• Streamlined production processes for print, web, and social media communications.

• Managed external vendors and agencies to meet deadlines and achieve quality results.

• Supported the successful Reimagine fundraising campaign with engaging web content.

Advancement Associate | Writer and Graphic Designer

Westminster Theological Seminary

Glenside, PA

Aug 2016 — Oct 2017

My impact

• Led creative direction for annual giving campaigns.

• Designed visually compelling marketing collateral for donor outreach events.

• Oversaw external design projects from concept to completion, ensuring timely delivery and quality control.

• Enhanced communication effectiveness with a revitalized Advancement campaign, reaching 20,000 donors.

Pastoral Resident

Tenth Presbyterian Church

Philadelphia, PA

Aug 2015 — May 2016

My impact

• Developed engaging event marketing materials, reaching 1000+ church members and attendees

• Led campus outreach and recruiting initiatives, fostering student engagement.

Senior Associate

Lyonsdown Church

New Barnet, United Kingdom

Aug 2013 — July 2015

My impact

• Designed and delivered age-appropriate scriptural studies and learning activities

• Collaborated with staff to plan and coordinate various weekly programs and events.

Multimedia Intern

Songbird Agency

Tampa, Florida

Aug 2012 — Dec 2012

My responsibilities include:

• Analyzed consumer opinions and trends, providing insights to agency management

• Led marketing campaigns gaining proficiency in social media management and inbound marketing

• Collaborated with designers to ensure visual assets aligned with client vision and brand identity.