Explainer Videos for Roundtrip
Communicating Roundtrip's value in under 2 minutes
Roundtrip is a digital platform that streamlines non-emergency medical transportation. The platform connects patients, providers, and medical transportation companies improving healthcare access and outcomes, but communicating these benefits concisely and effectively was a challenge.
The problem
Roundtrip needed a quick solution to articulate its value proposition.
The goal
Develop three videos that communicate Roundtrip's value prop in under 2 minutes each.
The audience
Potential B2B customers in the healthcare and health transportation sectors.
Process
01 - Write
I developed three scripts that clearly and concisely communicated Roundtrip's key benefits tailored to each target audience segment.
02 - Design
I used Vyond to create storyboards and visual elements that align with Roundtrip’s branding, ensuring visual consistency and engagement.
03 - Record
I produced voiceovers and animations, ensuring a professional and clear presentation of the information.
04 - Launch
Deployed the videos across various channels, including Roundtrip’s website and social media platforms, and monitored the engagement and feedback.
Solution
My aim was to create engaging and informative videos that effectively convey the value of Roundtrip to each target audience.
Roundtrip and Health Systems
This video outlines how Roundtrip partners with healthcare systems to provide diverse transportation options like rideshares, medical sedans, wheelchair vans, and specialized ambulance services. It emphasizes the resultant improvements in patient flow, cost reduction, and enhanced efficiency.
Roundtrip and Health Plans
Focusing on Roundtrip’s booking system, this video shows how Roundtrip helps Health Plans create a transportation benefit specific to their members needs. Features highlighted include ease of use, a reliable EMT network, robust management tools, HIPAA compliance, and versatile vehicle booking options, showcasing benefits for healthcare providers and their members.
Roundtrip and Transportation Companies
This video highlights the benefit of using Roundtrip as a transportation company. Features that integrates with current computer-aided dispatch (CAD) systems to minimize booking errors and delays, and supports timely billing by requiring medical necessity forms and streamlining the billing process for facility-paid transports. The benefits for healthcare systems and ambulance companies are underscored.
Results
Brand perception
The professional and polished nature of the videos significantly enhanced the overall perception of Roundtrip's brand, establishing it as an innovative and customer-centric company in the healthcare transportation sector.
Sales support
Sales teams reported that the videos were instrumental in shortening the sales cycle by effectively addressing common questions and objections.
Positive feedback
Received positive feedback from potential B2B customers, with many appreciating the clarity and brevity of the content.
Reflection
Challenges
One of the main challenges was distilling complex information into concise, engaging content that could be easily understood in under 2 minutes. Additionally, ensuring the videos met the specific needs of different audience segments required careful consideration and customization.
Lessons learned
Clarity and Conciseness: It’s crucial to communicate the core message clearly and concisely, focusing on the most critical benefits and features.
Audience Tailoring: Different audience segments have unique needs and pain points, so tailoring the message to each segment enhances relevance and impact.
Visual and Auditory Engagement: High-quality visuals and professional voiceovers significantly enhance the effectiveness of explainer videos.
Feedback Integration: Collecting and integrating feedback from initial video launches can help refine the messaging and improve future content.