Federal Government Page for CrowdStrike
A refreshed page for better results
The problem
Traffic to CrowdStrike's Federal Government pages all but came to a halt.
The goal
Update the page with current branding, and reduce the sprawling content for greater focus.
The audience
Potential customers working for the U.S. Federal Government.
Process
01 - Kickoff
02 - Design
03 - Edit
04 - Launch
Solution
The goal for our new page was to update the visual design with current branding, reduce the sprawling content, and to use language that speaks to security professionals in the Federal Government.
Results
1500%
increase in session rate in the first month
1402%
increase in page views in the first month
12%
decrease in bounce rate in the first month
50%
decrease in page length
Lessons learned
Tailored Content Wins: Focusing on the specific needs and language of our target audience — security professionals in the Federal Government — proved crucial in driving engagement and page performance.
Less is More: Condensing the sprawling content into a more focused message enhanced clarity and navigability, contributing significantly to a lower bounce rate and increased session duration.
Visual Refresh Matters: Aligning the page with current branding standards created a more cohesive and professional user experience, likely contributing to the overall positive reception of the page.