Resources Page for Roundtrip
A new home for all of Roundtrip's resources
Roundtrip's customers and prospects had no centralized location to access downloadable resources.
The problem
We needed a centralized page to house all of Roundtrip’s downloadable resources.
The goal
Develop a brand new resources page.
The audience
Potential B2B customers in the healthcare and health transportation sectors.
Process
01 - Kickoff
To kickstart the project, we hired an external web agency. We met with them to discuss our needs, budget, and scope of the project.
02 - Design
I took the lead on the initial wireframes, setting the creative direction and designing the cards for individual resources.
03 - Handoff
The web agency provided us with a page template, which we filled out in WordPress.
04 - Launch
We successfully launched the new resources page.
The Solution
My aim was to create a space where customers and prospects could easily access all our resources in one place. The page allows users to filter resources by type, making it simple to find exactly what they need.
The new resource made it easier for potential customers to engage with our materials, ultimately improving communication and showcasing Roundtrip’s value effectively.
Reflection
Challenges
Coordination with the web agency: Ensuring that the external team understood our vision and requirements required careful communication and alignment. At times, it was a challenge to effectively communicate all of the strategic direction effectively within our allotted editing rounds.
Lessons learned
The importance of clear communication: Regular check-ins with the web agency helped keep the project on track and ensured that the final product met our expectations.
User-focused design: Prioritizing the user experience in the design phase resulted in a more intuitive and engaging resources page.
Flexibility and adaptability: Being open to feedback and willing to make adjustments along the way was crucial to the project’s success.